Listen to your audience, because every platform and company is different. What works, what doesn’t.
Utilize different social media platforms in different ways. Focus on the platforms that benefit you the most.
Set a specific goal, so that you can see what is working and what isn’t. Eg. The amount of likes and followers.
Track and analyze the information (feedback) paying careful attention to the information that pertains to you. Will it help your company’s goal?
Build meaningful relationships with your customers, the more genuine the better. People tend to pick up on false vibes. This way it is easy to keep in touch and in the know as to what your client’s needs are.